Start It Up! PDF Print E-mail

 By starting The Lattice Group, Vetta and I joined the ranks of those who say no to a boss and yes to self-governance. We’re happily (if not so lucratively) self-employed. Starting something of your own, whether a money-making venture or a non-profit like ours, entails a lot of self-discipline, long hours and belief in something that may at times seem completely insane, and certainly risky. But it’s a hell of a ride! I, for one, recommend it.

So do two young entrepreneurs that we spotlighted this week, Jason Farrell and Levi Brooks, creators of Use All Five Inc. , a creative and branding agency based in Los Angeles, California. Their interview gives a refreshingly honest look into how self-entitled we, Gen Y:ers, really are. But also how talented. And how misunderstood. Instead of struggling against a hierarchal system they didn’t believe in, and which they felt wouldn’t believe in them, they opted out of the traditional entry-level and into the start-up: way-up.

Read and learn. I certainly did. 

- Astri 

Access the full interview with the brains behind Use All Five Inc here.

 


 





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